147% Increase in NC-ROAS For Horzehoods in 60 days

Joined us in 2020. Running Paid Social, Paid Search & Retention

Our Work with Horzehoods

Scaled from 6 figures to multiple 7 figures in revenue in 2025.

Horzehoods is a premium equestrian accessories brand with a loyal community behind it. We partnered with them to build a paid media strategy that moved beyond brand reliance, scaled new customer acquisition, and hit multiple 7 figures in revenue.

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the challenge

The equestrian market is niche - a community built on trust, where riders can spot inauthentic marketing instantly. The challenge was scaling paid media and creative output without diluting the brand identity that made Horzehoods resonate in the first place.

our plan to action

1. Balancing Platform Attribution with True Business Performance
We moved away from platform-first attribution towards a blended performance model, prioritising creative iteration and profitable acquisition.

With inflated ROAS and a strong returning customer base, success was measured on true business growth.

On Google we targeted new customer segments, channeling an increase in spend towards acquiring new customers. Using negative keyword lists, and Brand Exclusions, we removed the reliance on brand as we scaled the account.
1. Scaling Creative Output While Protecting Brand Identity
We developed clear identity pillars rooted in craftsmanship, product quality, and founder-led storytelling.

This allowed Horzehoods to scale output whilst not loosing identity for virality purposes.
1. Scaling Ad Spend Within a Highly Niche Equestrian Market
We added detailed exclusions based on the buyer journey. We also focused on creative depth to appeal to Horzehoods’ customer personas. Spend was only increased in line with efficiency benchmarks, ensuring growth never compromised CPA stability.
1. Increasing Customer Lifetime Value Through Retention-Led Growth
We aligned paid media with retention by promoting email sign ups through paid social to increase volume. We segmented repeat-purchase products in our retargeting campaigns to align with our email approach.

During Our six years together we achieved

Figures+ Spent in advertising across Meta & Google

6.1x

Blended Media Efficiency Ratio (MER)

6 → 7

Figures Revenue scaled in a single year

“Extremely honest, hardworking and really care about your brand and needs. I love the fact they think outside the box and don’t just do the bits they are paid to do. Highly recommend and won’t be going anywhere else!”

Stacy Maher, Founder at Horzehoods

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