Proven Wins.
147% Increase in NC-ROAS For Horzehoods in 60 days
Joined us in 2020. Running Paid Social, Paid Search & Retention
Our Work with Horzehoods
Scaled from 6 figures to multiple 7 figures in revenue in 2025.
Horzehoods is a premium equestrian accessories brand with a loyal community behind it. We partnered with them to build a paid media strategy that moved beyond brand reliance, scaled new customer acquisition, and hit multiple 7 figures in revenue.
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About The Brand
Horzehoods is one of the UK’s leading equestrian brands, built from the ground up since it’s founding in 2015. With 2025 marking its strongest year to date, the brand has established a loyal customer base and a distinct position within a competitive niche market.
What sets Horzehoods apart is its dedication to craftsmanship and product integrity. Every design begins with hand-drawn concepts by the founder and is brought to life using premium materials, and is supported by a rigorous testing process.
Unlike many brands within the equestrian space, Horzehoods was created without outside investment or industry connections. Founder Stacey built the business through resilience, creativity, and a deep understanding of her community.
Horzehoods continues to partner with DGX not only for performance-driven growth, but also for the strategic support, communication, and proactive ideas delivered beyond the scope of paid media management.
the challenge
The equestrian market is niche - a community built on trust, where riders can spot inauthentic marketing instantly. The challenge was scaling paid media and creative output without diluting the brand identity that made Horzehoods resonate in the first place.
our plan to action
- Balancing Platform Attribution with True Business Performance
We moved away from platform-first attribution towards a blended performance model, prioritising creative iteration and profitable acquisition.
With inflated ROAS and a strong returning customer base, success was measured on true business growth.
On Google we targeted new customer segments, channeling an increase in spend towards acquiring new customers. Using negative keyword lists, and Brand Exclusions, we removed the reliance on brand as we scaled the account.
- Scaling Creative Output While Protecting Brand Identity
We developed clear identity pillars rooted in craftsmanship, product quality, and founder-led storytelling.
This allowed Horzehoods to scale output whilst not loosing identity for virality purposes.
- Scaling Ad Spend Within a Highly Niche Equestrian Market
We added detailed exclusions based on the buyer journey. We also focused on creative depth to appeal to Horzehoods’ customer personas. Spend was only increased in line with efficiency benchmarks, ensuring growth never compromised CPA stability.
- Increasing Customer Lifetime Value Through Retention-Led Growth
We aligned paid media with retention by promoting email sign ups through paid social to increase volume. We segmented repeat-purchase products in our retargeting campaigns to align with our email approach.
During Our six years together we achieved
7+
Figures+ Spent in advertising across Meta & Google
6.1x
Blended Media Efficiency Ratio (MER)
6 → 7
Figures Revenue scaled in a single year
“Extremely honest, hardworking and really care about your brand and needs. I love the fact they think outside the box and don’t just do the bits they are paid to do. Highly recommend and won’t be going anywhere else!”
Stacy Maher, Founder at Horzehoods
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Ready to scale your brand? Get in touch today.
DIGITALXPANSION
147% Increase in NC-ROAS
For Horzehoods in 60 days
Joined us in 2020. Running Paid Social, Paid Search & Retention
Next Case Study
→
Our Work with Horzehoods
Scaled from 6 figures to multiple 7 figures in revenue in 2025.
Horzehoods is a premium equestrian accessories brand with a loyal community behind it. We partnered with them to build a paid media strategy that moved beyond brand reliance, scaled new customer acquisition, and hit multiple 7 figures in revenue.
About The Brand
Horzehoods is one of the UK’s leading equestrian brands, built from the ground up since it’s founding in 2015. With 2025 marking its strongest year to date, the brand has established a loyal customer base and a distinct position within a competitive niche market.
What sets Horzehoods apart is its dedication to craftsmanship and product integrity. Every design begins with hand-drawn concepts by the founder and is brought to life using premium materials, and is supported by a rigorous testing process.
Unlike many brands within the equestrian space, Horzehoods was created without outside investment or industry connections. Founder Stacey built the business through resilience, creativity, and a deep understanding of her community.
Horzehoods continues to partner with DGX not only for performance-driven growth, but also for the strategic support, communication, and proactive ideas delivered beyond the scope of paid media management.
The challenge
The equestrian market is niche - a community built on trust, where riders can spot inauthentic marketing instantly. The challenge was scaling paid media and creative output without diluting the brand identity that made Horzehoods resonate in the first place.
our plan to action
- Balancing Platform Attribution with True Business Performance
We moved away from platform-first attribution towards a blended performance model, prioritising creative iteration and profitable acquisition.
With inflated ROAS and a strong returning customer base, success was measured on true business growth.
On Google we targeted new customer segments, channeling an increase in spend towards acquiring new customers. Using negative keyword lists, and Brand Exclusions, we removed the reliance on brand as we scaled the account.
- Scaling Creative Output While Protecting Brand Identity
We developed clear identity pillars rooted in craftsmanship, product quality, and founder-led storytelling.
This allowed Horzehoods to scale output whilst not loosing identity for virality purposes.
- Scaling Ad Spend Within a Highly Niche Equestrian Market
We added detailed exclusions based on the buyer journey. We also focused on creative depth to appeal to Horzehoods’ customer personas. Spend was only increased in line with efficiency benchmarks, ensuring growth never compromised CPA stability.
- Increasing Customer Lifetime Value Through Retention-Led Growth
We aligned paid media with retention by promoting email sign ups through paid social to increase volume. We segmented repeat-purchase products in our retargeting campaigns to align with our email approach.
Six years. Here's what we built together.
7+
Figures+ Spent in advertising across Meta & Google
6.1x
Blended Media Efficiency
Ratio (MER)
6 → 7
Figures Revenue scaled in a single year
“ Extremely honest, hardworking and really care about your brand and needs. I love the fact they think outside the box and don’t just do the bits they are paid to do. Highly recommend and won’t be going anywhere else!”
Stacy Maher, Founder at Horzehoods
73% YOY Profit Growth
up For Moda Minx
Joined us in 2021. Running Paid Social, Paid search & Retention
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Our Work with Moda Minx
From 6 figures in 2020 to crossing over 8 figures in revenue in 2025.
Moda Minx is one of the UK's leading swimwear brands - Love Island's chosen bikini partner across multiple seasons and a consistent top performer on ASOS and Zalando. We've scaled them from 6 figures to over 8 figures in revenue, navigating partnership transitions and agency changes along the way, always returning to rebuild and push performance further.
About The Brand
Moda Minx is one of the UK’s leading swimwear brands, worn by some of the world’s most recognised influencers. The brand has been the chosen bikini partner for Love Island across multiple seasons and consistently ranks among the top-grossing swimwear brands on ASOS and Zalando.
Our journey together has been highly successful, while also navigating periods of change and challenge. In Spring 2024, Moda Minx entered a partnership with a leading Australian fitness apparel brand, which led to a temporary transition away from DGX. During this time, paid media management was moved to a well-known external agency.
However, after three months and an underwhelming experience, Moda Minx returned to us to rebuild performance, profitability, and strategic direction.
The challenge
When Moda Minx came back to us, the brief was clear: fix what had gone wrong and build something that lasts. That meant moving away from growth-at-all-costs thinking and rebuilding around profitability. It meant creating a seasonal scaling strategy that could capture peak demand without blowing efficiency. And it meant tackling the structural issues such as discount dependency, ad fatigue, and a lack of forecasting to plan ahead and capitalise on demand.
our plan to action
- From Growth at All Costs to Profit-Led Performance
We rebuilt their paid media strategy around contribution margin, blended performance and creative strategy. Instead of optimising purely for top-line ROAS, campaigns were restructured to prioritise profitable acquisition, stronger product-level efficiency, and long-term customer value.
Through product-level segmentation, we were able to scale google spend accurately through products we know perform well, which ultimately led to increase profitability as we increased spend.
- Scaling Efficiently During Peak Season Demand
We implemented a structured peak-season scaling strategy, increasing budgets based on real-time performance while prioritising best-selling products and high-performing creatives.
This allowed Moda Minx to capture peak demand aggressively while maintaining stable CPAs and protecting profitability.
- Accurate Forecasting in a Highly Seasonal Market
We introduced a forecasting model built around historical performance, seasonal trends, and real-time data to guide spend allocation and inventory priorities.
This gave Moda Minx clearer visibility over peak periods, allowing budgets to scale confidently while maintaining efficiency and stock control.
- Reducing Discount Dependency to Protect Margins
We shifted away from heavy discount reliance by prioritising full-price hero products, stronger creative angles, and higher-intent audiences. This reduced the need for constant promotions while improving overall efficiency and protecting margins.
- Building Fast Feedback Loops to Prevent Ad Fatigue
We implemented a fast-moving creative testing framework, using performance data and audience feedback to quickly iterate and refresh assets. This ensured consistent creative variety, reduced ad fatigue, and maintained strong performance at scale.
Six years. Here's what we built together.
£10m +
Generated through Meta ads
27%
Cut NCPA by 27% in 60 days
6 → 8
From 6 figures in 2020 to crossing over 8 figures in revenue in 2025
“Working with Digital has been the best decision for our brand! They exceeded our expectations and make the brand grow phenomenally!”
Alicia Sassi, Head of Marketing at Moda Minx
