147% Increase in NC-ROAS For Horzehoods in 60 days
Joined us in 2020. Running Paid Social, Paid Search & Retention
Our Work with Horzehoods
Scaled from 6 figures to multiple 7 figures in revenue in 2025.
Horzehoods is a premium equestrian accessories brand with a loyal community behind it. We partnered with them to build a paid media strategy that moved beyond brand reliance, scaled new customer acquisition, and hit multiple 7 figures in revenue.
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About The Brand
Horzehoods is one of the UK’s leading equestrian brands, built from the ground up since its founding in 2015. With 2025 marking its strongest year to date, the brand has established a loyal customer base and a distinct position within a competitive niche market.
What sets Horzehoods apart is its dedication to craftsmanship and product integrity. Every design begins with hand-drawn concepts by the founder and is brought to life using premium materials, and is supported by a rigorous testing process.
Unlike many brands within the equestrian space, Horzehoods was created without outside investment or industry connections. Founder Stacey built the business through resilience, creativity, and a deep understanding of her community.
Horzehoods continues to partner with DGX not only for performance-driven growth, but also for the strategic support, communication, and proactive ideas delivered beyond the scope of paid media management.
the challenge
The equestrian market is niche - a community built on trust, where riders can spot inauthentic marketing instantly. The challenge was scaling paid media and creative output without diluting the brand identity that made Horzehoods resonate in the first place.
our plan to action
- Balancing Platform Attribution with True Business Performance
We moved away from platform-first attribution towards a blended performance model, prioritising creative iteration and profitable acquisition.
With inflated ROAS and a strong returning customer base, success was measured on true business growth.
On Google we targeted new customer segments, channeling an increase in spend towards acquiring new customers. Using negative keyword lists, and Brand Exclusions, we removed the reliance on brand as we scaled the account.
- Scaling Creative Output While Protecting Brand Identity
We developed clear identity pillars rooted in craftsmanship, product quality, and founder-led storytelling.
This allowed Horzehoods to scale output whilst not loosing identity for virality purposes.
- Scaling Ad Spend Within a Highly Niche Equestrian Market
We added detailed exclusions based on the buyer journey. We also focused on creative depth to appeal to Horzehoods’ customer personas. Spend was only increased in line with efficiency benchmarks, ensuring growth never compromised CPA stability.
- Increasing Customer Lifetime Value Through Retention-Led Growth
We aligned paid media with retention by promoting email sign ups through paid social to increase volume. We segmented repeat-purchase products in our retargeting campaigns to align with our email approach.
During Our six years together we achieved
7+
Figures+ Spent in advertising across Meta & Google
6.1x
Blended Media Efficiency Ratio (MER)
6 → 7
Figures Revenue scaled in a single year
“Extremely honest, hardworking and really care about your brand and needs. I love the fact they think outside the box and don’t just do the bits they are paid to do. Highly recommend and won’t be going anywhere else!”
Stacy Maher, Founder at Horzehoods
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DIGITALXPANSION
147% Increase in NC-ROAS For Horzehoods in 60 days
Joined us in 2020. Running Paid Social, Paid Search & Retention
Our Work with Horzehoods
Scaled from 6 figures to multiple 7 figures in revenue in 2025.
Horzehoods is a premium equestrian accessories brand with a loyal community behind it. We partnered with them to build a paid media strategy that moved beyond brand reliance, scaled new customer acquisition, and hit multiple 7 figures in revenue.
About The Brand
Horzehoods is one of the UK’s leading equestrian brands, built from the ground up since its founding in 2015. With 2025 marking its strongest year to date, the brand has established a loyal customer base and a distinct position within a competitive niche market.
What sets Horzehoods apart is its dedication to craftsmanship and product integrity. Every design begins with hand-drawn concepts by the founder and is brought to life using premium materials, and is supported by a rigorous testing process.
Unlike many brands within the equestrian space, Horzehoods was created without outside investment or industry connections. Founder Stacey built the business through resilience, creativity, and a deep understanding of her community.
Horzehoods continues to partner with DGX not only for performance-driven growth, but also for the strategic support, communication, and proactive ideas delivered beyond the scope of paid media management.
The challenge
The equestrian market is niche - a community built on trust, where riders can spot inauthentic marketing instantly. The challenge was scaling paid media and creative output without diluting the brand identity that made Horzehoods resonate in the first place.
our plan to action
- Balancing Platform Attribution with True Business Performance
We moved away from platform-first attribution towards a blended performance model, prioritising creative iteration and profitable acquisition.
With inflated ROAS and a strong returning customer base, success was measured on true business growth.
On Google we targeted new customer segments, channeling an increase in spend towards acquiring new customers. Using negative keyword lists, and Brand Exclusions, we removed the reliance on brand as we scaled the account.
- Scaling Creative Output While Protecting Brand Identity
We developed clear identity pillars rooted in craftsmanship, product quality, and founder-led storytelling.
This allowed Horzehoods to scale output whilst not loosing identity for virality purposes.
- Scaling Ad Spend Within a Highly Niche Equestrian Market
We added detailed exclusions based on the buyer journey. We also focused on creative depth to appeal to Horzehoods’ customer personas. Spend was only increased in line with efficiency benchmarks, ensuring growth never compromised CPA stability.
- Increasing Customer Lifetime Value Through Retention-Led Growth
We aligned paid media with retention by promoting email sign ups through paid social to increase volume. We segmented repeat-purchase products in our retargeting campaigns to align with our email approach.
During Our six years together we achieved
7+
Figures+ Spent in advertising across Meta & Google
6.1x
Blended Media Efficiency
Ratio (MER)
6 → 7
Figures Revenue scaled in a single year
“ Extremely honest, hardworking and really care about your brand and needs. I love the fact they think outside the box and don’t just do the bits they are paid to do. Highly recommend and won’t be going anywhere else!”
Stacy Maher, Founder at Horzehoods
