← All case studies
CASE STUDY · PRESTIGE LOCKER
381% year-on-year growth in 2025.
How we built a paid media system fast enough for sneaker resale, where the biggest opportunities can sell out in hours.
● Partner since Winter 2020
THE BRAND
Rare sneakers and streetwear, trusted by celebrities.
Prestige Locker is a UK-based luxury resale brand specialising in rare sneakers and streetwear.
It has built a loyal community that includes well-known celebrities.
2025 was its best year to date, driven by stronger supply networks and growing authority in the resale market.
THE CHALLENGE
Opportunities that sell out in hours.
In resale, the biggest opportunities are unpredictable. A limited drop or restock can sell out within hours. We needed a paid media system that could move fast when it mattered, with creative prepared in advance and budgets ready to shift across SKUs before the window closed.
WHAT WE DID
We built Prestige Locker a system ready for every drop.
Four shifts that let the brand spend aggressively without losing control of CPA.
01
Aggressive spend, tight CPA thresholds
Budget increases were tied directly to strict CPA thresholds and performance signals, with campaign structure and creative testing refined to protect efficiency.
02
Scaling SKUs within stock limits
Paid media followed live stock levels, prioritising high-margin, high-availability SKUs. Campaigns ran per product, with persona-led creative mapped to each SKU.
03
Creative diversity for limited USPs
Audience research beyond platform data identified key personas, and we built creative angles designed to resonate with each one at scale.
04
New customers in a low-repeat market
With repeat purchases naturally limited in resale, structured creative and top-of-funnel scaling unlocked incremental new-customer reach.
THE CREATIVE
A few of the ads we made.
Video
Product Demo
Prestige Locker
Video
UGC-style creator ad
Prestige Locker
Video
Product callout
Prestige Locker
Video
Product Demo
Prestige Locker
AI-GENERATED
THE RESULTS
381% growth in a single year.
Prestige Locker grew 381% year on year in 2025, cut new-customer CPA by 27% and scaled past multiple 7 figures in annual revenue.
YOY GROWTH
+381%
Year-on-year growth in 2025
NEW-CUSTOMER CPA
-27%
Lower in 2025
REVENUE
Multi 7
Figures in annual revenue
PARTNER SINCE
2020
Since Winter 2020
“
Been with these guys a few years now and never disappoint. Highly recommend.
Sam Hendy
Founder, Prestige Locker
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381% YoY revenue growth for Prestige Locker in 2025
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PRESTIGE LOCKER
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6.1x blended MER on 7-figure ad spend for Horzehoods
Paid Social · Paid Search
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Paid Social · Paid Search
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30% more leads converting to offers for WaterBear
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Want results like Prestige Locker?
Book a free 30-min strategy call. We'll audit your ad account and show you exactly where your next stage of growth will come from.
Book a Strategy Call ↗
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← All case studies
CASE STUDY · PRESTIGE LOCKER
381% year-on-year growth in 2025.
How we built a paid media system fast enough for sneaker resale, where the biggest opportunities can sell out in hours.
See the results ↓
Partner since Winter 2020
THE BRAND
Rare sneakers and streetwear, trusted by celebrities.
Prestige Locker is a UK-based luxury resale brand specialising in rare sneakers and streetwear.
It has built a loyal community that includes well-known celebrities.
2025 was its best year to date, driven by stronger supply networks and growing authority in the resale market.
THE CHALLENGE
Opportunities that sell out in hours.
In resale, the biggest opportunities are unpredictable. A limited drop or restock can sell out within hours. We needed a paid media system that could move fast when it mattered, with creative prepared in advance and budgets ready to shift across SKUs before the window closed.
WHAT WE DID
We built Prestige Locker a system ready for every drop.
Four shifts that let the brand spend aggressively without losing control of CPA.
01
Aggressive spend, tight CPA thresholds
Budget increases were tied directly to strict CPA thresholds and performance signals, with campaign structure and creative testing refined to protect efficiency.
02
Scaling SKUs within stock limits
Paid media followed live stock levels, prioritising high-margin, high-availability SKUs. Campaigns ran per product, with persona-led creative mapped to each SKU.
03
Creative diversity for limited USPs
Audience research beyond platform data identified key personas, and we built creative angles designed to resonate with each one at scale.
04
New customers in a low-repeat market
With repeat purchases naturally limited in resale, structured creative and top-of-funnel scaling unlocked incremental new-customer reach.
THE CREATIVE
A few of the ads we made.
Video
Product Demo
Prestige Locker
Video
UGC-style creator ad
Prestige Locker
Static
Product Callout
Prestige Locker
Video
Product Demo
Prestige Locker
AI-GENERATED
THE RESULTS
381% growth in a single year.
Prestige Locker grew 381% year on year in 2025, cut new-customer CPA by 27% and scaled past multiple 7 figures in annual revenue.
YOY GROWTH
+381%
Year-on-year growth in 2025
NEW-CUSTOMER CPA
-27%
Lower in 2025
REVENUE
Multi 7
Figures in annual revenue
PARTNER SINCE
2020
Since Winter 2020
“
Been with these guys a few years now and never disappoint. Highly recommend.
Sam Hendy
Founder, Prestige Locker
More case studies
View all →
6.1x blended MER on 7-figure ad spend for Horzehoods
Paid Social · Paid Search
Equestrian
HORZEHOODS
From 6 to 8 figures in revenue for Moda Minx
Paid Social · Paid Search
Swimwear
MODA MINX
30% more leads converting to offers for WaterBear
Paid Search · Paid Social
Education
WATERBEAR
381% YoY revenue growth for Prestige Locker in 2025
Paid Social · Paid Search
Sneaker Resale
PRESTIGE LOCKER
413% increase in sales revenue for Drimee in 90 days
Paid Social · Paid Search
Equestrian
DRIMEE
From 6 to 7 figures in revenue for PetJet
Paid Social
Pet & Equestrian
PETJET
NC-ROAS from 3x to 5x in 60 days for A Vintage Fit
Paid Social · Paid Search
Womenswear
A VINTAGE FIT
137% more sales in 3 months for Smoozle & Bone
Paid Social
Pet Accessories
SMOOZLE & BONE
7x blended MER for Overhype
Paid Social
Streetwear
OVERHYPE
6.1x blended MER on 7-figure ad spend for Horzehoods
Paid Social · Paid Search
Equestrian
HORZEHOODS
From 6 to 8 figures in revenue for Moda Minx
Paid Social · Paid Search
Swimwear
MODA MINX
30% more leads converting to offers for WaterBear
Paid Search · Paid Social
Education
WATERBEAR
Want results like Prestige Locker?
Book a free 30-min strategy call. We'll audit your ad account and show you exactly where your next stage of growth will come from.
Book a Strategy Call ↗
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