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CASE STUDY · HORZEHOODS
7-figure ad spend at a 6.1x blended MER.
How we helped one of the UK's leading equestrian brands reach new riders at scale, without losing the community trust that built it.
● One of our longest-standing clients · Since 2020
THE BRAND
Equestrian apparel, built by a rider for riders.
Horzehoods has grown into one of the UK's leading equestrian brands since it was founded in 2015, and 2025 was its strongest year yet.
Every design starts as a hand-drawn concept and is made from premium materials, backed by rigorous testing. The brand was built without outside investment or industry connections, through resilience, creativity and a deep understanding of its community.
Horzehoods partners with DGX for performance-driven growth, and for the strategic support, communication and proactive ideas we bring beyond paid media.
THE CHALLENGE
A tight-knit community where trust is everything.
The equestrian world is small and tight-knit, and trust and authenticity are essential. The challenge was reaching new audiences at scale while making sure every touchpoint spoke the language of real riders, keeping the brand rooted in the community that made it thrive.
WHAT WE DID
We scaled Horzehoods without losing what makes it special.
Four shifts that grew the brand beyond its core community while protecting its identity and profitability.
01
Measuring true business performance
We moved from platform-first attribution to a blended performance model. On Google, we targeted new customer segments and used negative keyword lists and brand exclusions to reduce reliance on brand search as we scaled.
02
Scaling creative without losing identity
Clear identity pillars rooted in craftsmanship, product quality and founder-led storytelling let us scale output without trading identity for virality.
03
Scaling spend in a niche market
Detailed exclusions based on the buyer journey and deeper creative for each customer persona. Spend only rose in line with efficiency benchmarks, so growth never compromised CPA stability.
04
Growing lifetime value through retention
Paid social drove email sign-ups, and retargeting was segmented around repeat-purchase products to match the email strategy.
THE CREATIVE
A few of the ads we made.
Video
Product Story
Horzehoods
Video
UGC-style creator ad
Horzehoods
Static
Features
Horzehoods
Video
UGC-style creator ad
Horzehoods
AI-GENERATED
THE RESULTS
From 6 figures to multiple 7 figures.
Horzehoods has spent 7 figures on advertising at a 6.1x blended MER and scaled from 6 figures to multiple 7 figures in revenue, with 2025 its strongest year to date.
BLENDED MER
6.1x
Across 7-figure ad spend
AD SPEND
7 figures
Invested in paid media
REVENUE
Multi 7
Figures, up from 6 figures
PARTNER SINCE
2020
One of our longest-standing clients
“
Extremely honest, hardworking and really care about your brand and needs.
Stacy Maher
Founder, Horzehoods
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6.1x blended MER on 7-figure ad spend for Horzehoods
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6.1x blended MER on 7-figure ad spend for Horzehoods
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Want results like Horzehoods?
Book a free 30-min strategy call. We'll audit your ad account and show you exactly where your next stage of growth will come from.
Book a Strategy Call ↗
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← All case studies
CASE STUDY · HORZEHOODS
7-figure ad spend at a 6.1x blended MER.
How we helped one of the UK's leading equestrian brands reach new riders at scale, without losing the community trust that built it.
See the results ↓
One of our longest-standing clients · Since 2020
THE BRAND
Equestrian apparel, built by a rider for riders.
Horzehoods has grown into one of the UK's leading equestrian brands since it was founded in 2015, and 2025 was its strongest year yet.
Every design starts as a hand-drawn concept and is made from premium materials, backed by rigorous testing. The brand was built without outside investment or industry connections, through resilience, creativity and a deep understanding of its community.
Horzehoods partners with DGX for performance-driven growth, and for the strategic support, communication and proactive ideas we bring beyond paid media.
THE CHALLENGE
A tight-knit community where trust is everything.
The equestrian world is small and tight-knit, and trust and authenticity are essential. The challenge was reaching new audiences at scale while making sure every touchpoint spoke the language of real riders, keeping the brand rooted in the community that made it thrive.
WHAT WE DID
We scaled Horzehoods without losing what makes it special.
Four shifts that grew the brand beyond its core community while protecting its identity and profitability.
01
Measuring true business performance
We moved from platform-first attribution to a blended performance model. On Google, we targeted new customer segments and used negative keyword lists and brand exclusions to reduce reliance on brand search as we scaled.
02
Scaling creative without losing identity
Clear identity pillars rooted in craftsmanship, product quality and founder-led storytelling let us scale output without trading identity for virality.
03
Scaling spend in a niche market
Detailed exclusions based on the buyer journey and deeper creative for each customer persona. Spend only rose in line with efficiency benchmarks, so growth never compromised CPA stability.
04
Growing lifetime value through retention
Paid social drove email sign-ups, and retargeting was segmented around repeat-purchase products to match the email strategy.
THE CREATIVE
A few of the ads we made.
Video
Product Story
Horzehoods
Video
UGC-style creator ad
Horzehoods
Static
Features
Horzehoods
Video
UGC-style creator ad
Horzehoods
AI-GENERATED
THE RESULTS
From 6 figures to multiple 7 figures.
Horzehoods has spent 7 figures on advertising at a 6.1x blended MER and scaled from 6 figures to multiple 7 figures in revenue, with 2025 its strongest year to date.
BLENDED MER
6.1x
Across 7-figure ad spend
AD SPEND
7 figures
Invested in paid media
REVENUE
Multi 7
Figures, up from 6 figures
PARTNER SINCE
2020
One of our longest-standing clients
“
Extremely honest, hardworking and really care about your brand and needs.
Stacy Maher
Founder, Horzehoods
More case studies
View all →
6.1x blended MER on 7-figure ad spend for Horzehoods
Paid Social · Paid Search
Equestrian
HORZEHOODS
From 6 to 8 figures in revenue for Moda Minx
Paid Social · Paid Search
Swimwear
MODA MINX
30% more leads converting to offers for WaterBear
Paid Search · Paid Social
Education
WATERBEAR
381% YoY revenue growth for Prestige Locker in 2025
Paid Social · Paid Search
Sneaker Resale
PRESTIGE LOCKER
413% increase in sales revenue for Drimee in 90 days
Paid Social · Paid Search
Equestrian
DRIMEE
From 6 to 7 figures in revenue for PetJet
Paid Social
Pet & Equestrian
PETJET
NC-ROAS from 3x to 5x in 60 days for A Vintage Fit
Paid Social · Paid Search
Womenswear
A VINTAGE FIT
137% more sales in 3 months for Smoozle & Bone
Paid Social
Pet Accessories
SMOOZLE & BONE
7x blended MER for Overhype
Paid Social
Streetwear
OVERHYPE
6.1x blended MER on 7-figure ad spend for Horzehoods
Paid Social · Paid Search
Equestrian
HORZEHOODS
From 6 to 8 figures in revenue for Moda Minx
Paid Social · Paid Search
Swimwear
MODA MINX
30% more leads converting to offers for WaterBear
Paid Search · Paid Social
Education
WATERBEAR
Want results like Horzehoods?
Book a free 30-min strategy call. We'll audit your ad account and show you exactly where your next stage of growth will come from.
Book a Strategy Call ↗
