9.63 blended MER achieved in 2025 FOR Prestige Locker
Joined us in 2020. Running Paid Social, Paid search & Retention
Our Work with Horzehoods
Scaled from 6 figures to multiple 7 figures in revenue in 2025.
We are the performance growth team behind some of Shopify’s leading DTC brands.
At DGX, we partner with ambitious founders to build scalable growth systems in one of the fastest-moving industries in the world.
Where others talk about ROAS, we focus on what actually matters: profit and long-term growth.
View Our Work
→
About the brand
Horzehoods is one of the UK’s leading equestrian brands, built from the ground up since its founding in 2015. With 2025 marking its strongest year to date, the brand has established a loyal customer base and a distinct position within a competitive niche market.
What sets Horzehoods apart is its dedication to craftsmanship and product integrity. Every design begins with hand-drawn concepts by the founder and is brought to life using premium materials, and is supported by a rigorous testing process.
Unlike many brands within the equestrian space, Horzehoods was created without outside investment or industry connections. Founder Stacey built the business through resilience, creativity, and a deep understanding of her community.
Horzehoods continues to partner with DGX not only for performance-driven growth, but also for the strategic support, communication, and proactive ideas delivered beyond the scope of paid media management.
Our Solutions
- From Growth at All Costs to Profit-Led Performance
We rebuilt their paid media strategy around contribution margin, blended performance and creative strategy.
Instead of optimising purely for top-line ROAS, campaigns were restructured to prioritise profitable acquisition, stronger product-level efficiency, and long-term customer value.
Through product-level segmentation, we were able to scale google spend accurately through products we know perform well, which ultimately led to increase profitability as we increased spend.
- Scaling Efficiently During Peak Season Demand
We implemented a structured peak-season scaling strategy, increasing budgets based on real-time performance while prioritising best-selling products and high-performing creatives.
This allowed Moda Minx to capture peak demand aggressively while maintaining stable CPAs and protecting profitability.
- Accurate Forecasting in a Highly Seasonal Market
We introduced a forecasting model built around historical performance, seasonal trends, and real-time data to guide spend allocation and inventory priorities.
This gave Moda Minx clearer visibility over peak periods, allowing budgets to scale confidently while maintaining efficiency and stock control.
- Reducing Discount Dependency to Protect Margins
We shifted away from heavy discount reliance by prioritising full-price hero products, stronger creative angles, and higher-intent audiences.
This reduced the need for constant promotions while improving overall efficiency and protecting margins.
- Building Fast Feedback Loops to Prevent Ad Fatigue
We implemented a fast-moving creative testing framework, using performance data and audience feedback to quickly iterate and refresh assets.
This ensured consistent creative variety, reduced ad fatigue, and maintained strong performance at scale.
“They exceeded our expectations and make the brand grow phenomenally!”
Alicia Sassi, Head of Marketing at Moda Minx
Eyebrow text to label this content
The equestrian world is a small, tight-knit community where trust and authenticity is essential. The challenge was finding ways to reach new audiences at scale whilst ensuring every touchpoint spoke the language of real riders, keeping the brand rooted in the community that made it thrive.
DIGITALXPANSION
9.63 blended MER achieved in 2025 FOR Prestige Locker
Joined us in 2020. Running Paid Social, Paid search & Retention
9.63 blended MER achieved in 2025 FOR Prestige Locker
Joined us in 2022. Running Paid Social & Paid search.
Our Work with Horzehoods
Scaled from 6 figures to multiple 7 figures in revenue in 2025.
The equestrian world is a small, tight-knit community where trust and authenticity is essential. The challenge was finding ways to reach new audiences at scale whilst ensuring every touchpoint spoke the language of real riders, keeping the brand rooted in the community that made it thrive.
THE BRAND
WaterBear The College of Music was founded by music education pioneers Adam Bushell and Bruce John Dickinson, who have over 30 years of professional music experience. WaterBear is now the UK’s fastest growing music university, offer BA Hones and Master's degree courses for forward-thinking musicians.
WaterBear partnered with DGX in 2022, after feeling burnt by their previous agency. Agency confidence was of huge importance to them, and our partnership over the past 4 years reflects a huge success.
THE CHALLENGE
In higher education, lead volume and lead quality rarely move in the same direction. Scaling one often comes at the expense of the other. The challenge was finding the right balance between generating enough enquiries to support growth, whilst ensuring those leads were genuinely qualified students likely to convert into enrolments.
OUR PLAN TO ACTION
- Improving Lead Quality over Volume
We moved away from platform-first attribution towards a blended performance model, prioritising creative iteration and profitable acquisition.
With inflated ROAS and a strong returning customer base, success was measured on true business growth.
On Google we targeted new customer segments, channeling an increase in spend towards acquiring new customers. Using negative keyword lists, and Brand Exclusions, we removed the reliance on brand as we scaled the account.
- Scaling Creative Output While Protecting Brand Identity
We developed clear identity pillars rooted in craftsmanship, product quality, and founder-led storytelling.
This allowed Horzehoods to scale output whilst not loosing identity for virality purposes.
- Scaling Ad Spend Within a Highly Niche Equestrian Market
We added detailed exclusions based on the buyer journey. We also focused on creative depth to appeal to Horzehoods´customer personas. Spend was only increased in line with efficiency benchmarks, ensuring growth never compromised CPA stability.
- Increasing Customer Lifetime Value Through Retention-Led Growth
We aligned paid media with retention by promoting email sign ups through paid social to increase volume. We segmented repeat-purchase products in our retargeting campaigns to align with our email approach.
During Our 6 years together we achieved
£5M+
Generated through Meta ads
30%
Revenue generated through email marketing
100+
Different clients have sought our expertise
“ Extremely honest, hardworking and really care about your brand and needs. I love the fact they think outside the box and don’t just do the bits they are paid to do. Highly recommend and won’t be going anywhere else!”
Stacy, Founder at Horzehoods