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DIGITALXPANSION

Creative is at the centre of everything we do on paid social.

We develop structured testing frameworks that allow us to iterate quickly, identify winning angles, and scale spend behind what's working, while keeping ad fatigue in check. From static and video to UGC-style content, we build creative strategies that serve both the algorithm and the audience.

 

Paid social is one of the most powerful channels for scalable ecommerce growth,

but only when it's built on the right foundations. We manage performance-driven campaigns across Meta, TikTok, Pinterest, and Snapchat, combining data-led strategy with creative that actually stops the scroll.

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  • WHO WE ARE

    Every campaign is built around real business objectives

  • Whether that's acquiring new customers at a profitable CPA, scaling revenue during peak periods, or building the kind of brand presence that compounds over time. Our approach is always rooted in contribution margin and blended performance, not vanity metrics.

2021

captures customers at the moment they're actively looking for what you sell

When it's managed well, it's one of the most efficient and scalable channels available. We manage campaigns across Google and YouTube, built around smart bidding, precise keyword targeting, and a relentless focus on conversion efficiency.

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  • HOW IT WORKS

    Our account structures are built to reflect the full customer journey

  • From awareness-stage discovery through to high-intent purchase. This allows us to bid aggressively where it matters, control spend where it doesn't, and maintain clear visibility over what's actually driving growth versus what's inflating numbers.

We take a product-level approach to Google Shopping and Performance Max.

We ensure spend is concentrated behind the SKUs that perform, not spread thin across an entire catalogue. As accounts scale, we layer in negative keyword strategies, brand exclusions, and audience signals to protect efficiency and keep new customer acquisition costs moving in the right direction.

 

Search doesn't operate in isolation. We align paid search strategy with paid social and retention to ensure every channel is working together, not against each other, giving our clients a clear, joined-up picture of performance across the board.

Audit & Commercial Alignment