413% Increased on sales revenue in the first 90 days For drimee
Joined us in 2025. Running Paid Social, Paid search, Retention & Performance Creative
Our Work for Drimee
For the first months we achieved 185% Increase in New Customers & 191% Increase in Total Orders.
We are the performance growth team behind some of Shopify’s leading DTC brands.
At DGX, we partner with ambitious founders to build scalable growth systems in one of the fastest-moving industries in the world.
Where others talk about ROAS, we focus on what actually matters: profit and long-term growth.
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About the brand
Drimee entered the equestrian market in 2013 with the launch of the Rug Dryer, later expanding into performance-focused innovations such as the Sirocco Solarium.
After more than a decade relying on international trade shows for growth, rising costs and limited scalability pushed the brand to prioritise a direct-to-consumer strategy online.
tHE CHALLENGE
Drimee's products are high-ticket, considered purchases that rarely convert on first contact.
Having relied on trade shows for over a decade, the brand had virtually no direct-to-consumer presence online, meaning we had to build awareness and purchase confidence from the ground up whilst simultaneously scaling spend.
Our Solutions
- From Growth at All Costs to Profit-Led Performance
We rebuilt their paid media strategy around contribution margin, blended performance and creative strategy.
Instead of optimising purely for top-line ROAS, campaigns were restructured to prioritise profitable acquisition, stronger product-level efficiency, and long-term customer value.
Through product-level segmentation, we were able to scale google spend accurately through products we know perform well, which ultimately led to increase profitability as we increased spend.
- Scaling Efficiently During Peak Season Demand
We implemented a structured peak-season scaling strategy, increasing budgets based on real-time performance while prioritising best-selling products and high-performing creatives.
This allowed Moda Minx to capture peak demand aggressively while maintaining stable CPAs and protecting profitability.
- Accurate Forecasting in a Highly Seasonal Market
We introduced a forecasting model built around historical performance, seasonal trends, and real-time data to guide spend allocation and inventory priorities.
This gave Moda Minx clearer visibility over peak periods, allowing budgets to scale confidently while maintaining efficiency and stock control.
- Reducing Discount Dependency to Protect Margins
We shifted away from heavy discount reliance by prioritising full-price hero products, stronger creative angles, and higher-intent audiences.
This reduced the need for constant promotions while improving overall efficiency and protecting margins.
- Building Fast Feedback Loops to Prevent Ad Fatigue
We implemented a fast-moving creative testing framework, using performance data and audience feedback to quickly iterate and refresh assets.
This ensured consistent creative variety, reduced ad fatigue, and maintained strong performance at scale.
“They exceeded our expectations and make the brand grow phenomenally!”
Alicia Sassi, Head of Marketing at Moda Minx
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The equestrian world is a small, tight-knit community where trust and authenticity is essential. The challenge was finding ways to reach new audiences at scale whilst ensuring every touchpoint spoke the language of real riders, keeping the brand rooted in the community that made it thrive.
DIGITALXPANSION
413% Increased on sales revenue in the first 90 days For drimee
Joined us in 2025. Running Paid Social, Paid search, Retention & Performance Creative
Our Work for Drimee
For the first months we achieved 185% Increase in New Customers & 191% Increase in Total Orders.
The equestrian world is a small, tight-knit community where trust and authenticity is essential. The challenge was finding ways to reach new audiences at scale whilst ensuring every touchpoint spoke the language of real riders, keeping the brand rooted in the community that made it thrive.
THE BRAND
Drimee entered the equestrian market in 2013 with the launch of the Rug Dryer, later expanding into performance-focused innovations such as the Sirocco Solarium.
After more than a decade relying on international trade shows for growth, rising costs and limited scalability pushed the brand to prioritise a direct-to-consumer strategy online.
THE CHALLENGE
Drimee's products are high-ticket, considered purchases that rarely convert on first contact. Having relied on trade shows for over a decade, the brand had virtually no direct-to-consumer presence online, meaning we had to build awareness and purchase confidence from the ground up whilst simultaneously scaling spend.
OUR PLAN TO ACTION
- Scaling High-Ticket Products with a Longer, Considered Buying Journey
We built a full-funnel strategy designed for longer consideration cycles, prioritising education, trust, and authority at the top of funnel.
Campaigns were structured to nurture prospects over time rather than force immediate conversion.
- Expanding the US Market with Minimal Existing Brand Awareness
We launched a dedicated US growth strategy, building awareness through top-of-funnel campaigns before scaling conversions.
Messaging was adapted to resonate with the US equestrian market, ensuring relevance and credibility from day one.
We implemented a Shopping and PMax structure on Google, targetted at bringing new customers into the funnel.
- Building Engagement-Led Creative for a High-Value Technical Product
We shifted creative away from direct-response messaging and toward education, demonstration, and proof of performance.
By showcasing real-world use cases and technical benefits in a digestible format, we increased engagement and built purchase confidence over time.
- Implementing an Andromeda-First Framework to Scale Creative Volume
We implemented an Andromeda-first framework to systemise creative production, testing, and iteration at scale.
Clear angle mapping and structured testing cycles allowed us to increase output without sacrificing strategic direction.
During the last 6 Months together we achieved
£5M+
Generated through Meta ads
30%
Revenue generated through email marketing
100+
Different clients have sought our expertise
“ Extremely honest, hardworking and really care about your brand and needs. I love the fact they think outside the box and don’t just do the bits they are paid to do. Highly recommend and won’t be going anywhere else!”
Stacy, Founder at Horzehoods