413% Increased on sales revenue in the first 90 days For drimee
Joined us in 2025. Running Paid Social, Paid search, Retention & Performance Creative
Our Work with Drimee
For the first months we achieved 185% Increase in New Customers & 191% Increase in Total Orders.
Drimee has been engineering premium equestrian equipment since 2013 - from the Rug Dryer to the Sirocco Solarium.
After a decade of trade show-led growth, we helped them make the leap to direct-to-consumer, building their online presence and paid media strategy from the ground up.
View Our Work
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About The Brand
Drimee entered the equestrian market in 2013 with the launch of the Rug Dryer, later expanding into performance-focused innovations such as the Sirocco Solarium.
After more than a decade relying on international trade shows for growth, rising costs and limited scalability pushed the brand to prioritise a direct-to-consumer strategy online.
the challenge
Drimee's products are high-ticket, considered purchases that rarely convert on first contact.
Having relied on trade shows for over a decade, the brand had virtually no direct-to-consumer presence online, meaning we had to build awareness and purchase confidence from the ground up whilst simultaneously scaling spend.
our plan to action
- Scaling High-Ticket Products with a Longer, Considered Buying Journey
We built a full-funnel strategy designed for longer consideration cycles, prioritising education, trust, and authority at the top of funnel.
Campaigns were structured to nurture prospects over time rather than force immediate conversion.
- Expanding the US Market with Minimal Existing Brand Awareness
We restructured the Google Account to allow for a more segmented approach, ensuring we could bid aggressively on top performing keywords.
We launched a dedicated US growth strategy, building awareness through top-of-funnel campaigns before scaling conversions. Messaging was adapted to resonate with the US equestrian market, ensuring relevance and credibility from day one.
We implemented a Shopping and PMax structure on Google, targeted at bringing new customers into the funnel.
- Building Engagement-Led Creative for a High-Value Technical Product
We shifted creative away from direct-response messaging and toward education, demonstration, and proof of performance.
By showcasing real-world use cases and technical benefits in a digestible format, we increased engagement and built purchase confidence over time.
- Implementing an Andromeda-First Framework to Scale Creative Volume
We implemented an Andromeda-first framework to systemise creative production, testing, and iteration at scale.
Clear angle mapping and structured testing cycles allowed us to increase output without sacrificing strategic direction.
During our seven months together we achieved
413%
Increase in sales revenue in the first 90 days
185%
Increase in new customers
9.3x
Blended Media Efficiency Ratio
“Since working together we have reduced our average PPC lead cost by £50 and are scaling on Meta, converting 100's more additional leads throughout the cycle. Their communication is incredibly frequent and unlike anyone we've worked with previously. ”
Eve Masaad, Head of Marketing at WaterBear
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DIGITALXPANSION
413% Increased on sales revenue in the first 90 days For drimee
Joined us in 2025. Running Paid Social, Paid search, Retention & Performance Creative
Our Work with Drimee
For the first months we achieved 185% Increase in New Customers & 191% Increase in Total Orders.
Drimee has been engineering premium equestrian equipment since 2013 - from the Rug Dryer to the Sirocco Solarium. After a decade of trade show-led growth, we helped them make the leap to direct-to-consumer, building their online presence and paid media strategy from the ground up.
About The Brand
Drimee entered the equestrian market in 2013 with the launch of the Rug Dryer, later expanding into performance-focused innovations such as the Sirocco Solarium.
After more than a decade relying on international trade shows for growth, rising costs and limited scalability pushed the brand to prioritise a direct-to-consumer strategy online.
The challenge
Drimee's products are high-ticket, considered purchases that rarely convert on first contact.
Having relied on trade shows for over a decade, the brand had virtually no direct-to-consumer presence online, meaning we had to build awareness and purchase confidence from the ground up whilst simultaneously scaling spend.
our plan to action
- Scaling High-Ticket Products with a Longer, Considered Buying Journey
We built a full-funnel strategy designed for longer consideration cycles, prioritising education, trust, and authority at the top of funnel.
Campaigns were structured to nurture prospects over time rather than force immediate conversion.
- Expanding the US Market with Minimal Existing Brand Awareness
We restructured the Google Account to allow for a more segmented approach, ensuring we could bid aggressively on top performing keywords.
We launched a dedicated US growth strategy, building awareness through top-of-funnel campaigns before scaling conversions. Messaging was adapted to resonate with the US equestrian market, ensuring relevance and credibility from day one.
We implemented a Shopping and PMax structure on Google, targeted at bringing new customers into the funnel.
- Building Engagement-Led Creative for a High-Value Technical Product
We shifted creative away from direct-response messaging and toward education, demonstration, and proof of performance.
By showcasing real-world use cases and technical benefits in a digestible format, we increased engagement and built purchase confidence over time.
- Implementing an Andromeda-First Framework to Scale Creative Volume
We implemented an Andromeda-first framework to systemise creative production, testing, and iteration at scale.
Clear angle mapping and structured testing cycles allowed us to increase output without sacrificing strategic direction.
During our seven months together we achieved
413%
Increase in sales revenue
in the first 90 days
185%
Increase in new customers
9.3x
Blended Media Efficiency Ratio
“Since working together we have reduced our average PPC lead cost by £50 and are scaling on Meta, converting 100's more additional leads throughout the cycle. Their communication is incredibly frequent and unlike anyone we've worked with previously. ”
Eve Masaad, Head of Marketing at WaterBear
