DGX WEBSITE - Coming soon smoozle

137% Increased Sales In the First 3 Months For Smoozle & Bone.

Joined Us in 2020. Paid Social Partner.

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UK-based luxury resale brand specialising in rare sneakers & streetwear.

Prestige Locker has built a loyal community including well-known celebrities, and achieved its best year to date in 2025, driven by improved supply networks and growing authority within the resale market.

We partnered with them to build a paid media engine fast enough to capitalise on limited drops and restocks, whilst scaling new customer acquisition profitably, delivering 381% YoY revenue growth in 2025.

When Demand Doesn't Wait.

The resale market moves fast, a limited drop or restock can sell out within hours. The challenge was building a paid media system reactive enough to capitalise on demand the moment it appeared, whilst managing tight CPA thresholds across multiple SKUs, driving creative diversity for products with limited USPs, and unlocking consistent new customer acquisition in a market where repeat purchase rates are naturally low.

How We Helped the Brand.

Balancing Aggressive Ad Spend with Tight CPA Thresholds
Budget increases were directly tied to strict CPA thresholds and performance signals. Campaign structure and creative testing were refined to protect efficiency while maintaining aggressive spend levels.
Scaling Multiple SKUs Profitably Within Strict Stock Constraints
We aligned paid media strategy closely with live stock levels, prioritising high-margin, high-availability SKUs while dynamically reducing spend on constrained products. Campaigns were structured on a per-product basis, with persona-led creative mapped to each SKU to ensure consistent diversity and relevance.
Driving Creative Diversity for Branded Products with Limited USPs
Deep audience research outside of platform data enabled us to identify key personas and build creative angles designed to resonate with each segment at scale.
Unlocking Incremental New Customer Reach with Low Repeat Purchase Rates
With repeat purchase rates naturally limited in resale, we focused on unlocking incremental new customer reach through structured creative and top-of-funnel scaling.