DGX WEBSITE - Case study prestige locker

9.63 Blended MER Achieved for Prestige Locker In 2025.

Joined Us in 2020. Currently Running Paid Social & Paid Search.

UK-based luxury resale brand specialising in rare sneakers & streetwear.

Prestige Locker has built a loyal community including well-known celebrities, and achieved its best year to date in 2025, driven by improved supply networks and growing authority within the resale market.

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We partnered with them to build a paid media engine fast enough to capitalise on limited drops and restocks, whilst scaling new customer acquisition profitably, delivering 381% YoY revenue growth in 2025.

When Demand Doesn't Wait.

The resale market moves fast, a limited drop or restock can sell out within hours. The challenge was building a paid media system reactive enough to capitalise on demand the moment it appeared, whilst managing tight CPA thresholds across multiple SKUs, driving creative diversity for products with limited USPs, and unlocking consistent new customer acquisition in a market where repeat purchase rates are naturally low.

Stylized blue duotone portrait of a person facing the camera with arms crossed

How We Helped the Brand.

  • Balancing Aggressive Ad Spend with Tight CPA Thresholds

    Budget increases were directly tied to strict CPA thresholds and performance signals. Campaign structure and creative testing were refined to protect efficiency while maintaining aggressive spend levels. 

  • Scaling Multiple SKUs Profitably Within Strict Stock Constraints

    We aligned paid media strategy closely with live stock levels, prioritising high-margin, high-availability SKUs while dynamically reducing spend on constrained products. Campaigns were structured on a per-product basis, with persona-led creative mapped to each SKU to ensure consistent diversity and relevance.

  • Driving Creative Diversity for Branded Products with Limited USPs

    Deep audience research outside of platform data enabled us to identify key personas and build creative angles designed to resonate with each segment at scale.

  • Unlocking Incremental New Customer Reach with Low Repeat Purchase Rates

    With repeat purchase rates naturally limited in resale, we focused on unlocking incremental new customer reach through structured creative and top-of-funnel scaling.

What We've Achieved Together (So Far)

During our five years of partnership, we've helped them turn consistent growth into real, measurable results.

Been with these guys a few years now and never disappoint. Highly recommend.

Sam Hendy

Founder, Prestige Locker.

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9.63 Blended MER Achieved for Prestige Locker In 2025.

Joined Us in 2020. Currently Running Paid Social & Paid Search.

UK-based luxury resale brand specialising in rare sneakers & streetwear.

Prestige Locker has built a loyal community including well-known celebrities, and achieved its best year to date in 2025, driven by improved supply networks and growing authority within the resale market.

​

We partnered with them to build a paid media engine fast enough to capitalise on limited drops and restocks, whilst scaling new customer acquisition profitably, delivering 381% YoY revenue growth in 2025.

​

When Demand Doesn't Wait.

The resale market moves fast, a limited drop or restock can sell out within hours. The challenge was building a paid media system reactive enough to capitalise on demand the moment it appeared, whilst managing tight CPA thresholds across multiple SKUs, driving creative diversity for products with limited USPs, and unlocking consistent new customer acquisition in a market where repeat purchase rates are naturally low.

How We Helped the Brand.

  • Balancing Aggressive Ad Spend with Tight CPA Thresholds

    Budget increases were directly tied to strict CPA thresholds and performance signals. Campaign structure and creative testing were refined to protect efficiency while maintaining aggressive spend levels. 

  • Scaling Multiple SKUs Profitably Within Strict Stock Constraints

    We aligned paid media strategy closely with live stock levels, prioritising high-margin, high-availability SKUs while dynamically reducing spend on constrained products. Campaigns were structured on a per-product basis, with persona-led creative mapped to each SKU to ensure consistent diversity and relevance.

  • Driving Creative Diversity for Branded Products with Limited USPs

    Deep audience research outside of platform data enabled us to identify key personas and build creative angles designed to resonate with each segment at scale.

  • Unlocking Incremental New Customer Reach with Low Repeat Purchase Rates

    With repeat purchase rates naturally limited in resale, we focused on unlocking incremental new customer reach through structured creative and top-of-funnel scaling.

What We've Achieved Together (So Far)

During our five years of partnership, we've helped them turn consistent growth into real, measurable results.

Stylized blue duotone portrait of a person facing the camera with arms crossed

Been with these guys a few years now and never disappoint. Highly recommend.

Sam Hendy

Founder, Prestige Locker.

Want similar results for your brand? Contact us.

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