73% YoY Profit Growth Up for Moda Minx In 2025.
Joined Us in 2021. Currently Running Paid Social & Paid Search.
UK-based luxury resale brand specialising in rare sneakers & streetwear.
Prestige Locker has built a loyal community including well-known celebrities, and achieved its best year to date in 2025, driven by improved supply networks and growing authority within the resale market.
We partnered with them to build a paid media engine fast enough to capitalise on limited drops and restocks, whilst scaling new customer acquisition profitably, delivering 381% YoY revenue growth in 2025.
When Demand Doesn't Wait.
The resale market moves fast, a limited drop or restock can sell out within hours. The challenge was building a paid media system reactive enough to capitalise on demand the moment it appeared, whilst managing tight CPA thresholds across multiple SKUs, driving creative diversity for products with limited USPs, and unlocking consistent new customer acquisition in a market where repeat purchase rates are naturally low.
How We Helped the Brand.
Improving Lead Quality Over Volume
Through improving WaterBear’s targeting and creative output, we have successfully increased their conversion rate from leads to offers by 30%. We focused on quality over quantity, resulting in real business growth.
Increasing search impression share in a highly competitive market
We restructured the Google Account to allow for a more segmented approach, ensuring we could bid aggressively on top performing keywords. Our account structure reflects the conversion path, from awareness to the conversion stage.
Developing a creative strategy that stands out from the crowd
Within a highly competitive market, our creative had to be cutting edge.
Using iteration cycles, we scaled spend behind the best-performing video and static content across Meta, TikTok and Performance Max.
Adapting to the AI landscape
With AI transforming the way students make educational decisions, we worked closely with WaterBear to prepare for this momentous shift. Introducing AI-led campaigns on Google and utilising ad copy to increase relevance with longer-style search terms.
What We've Achieved Together (So Far)
During our five years of partnership, we've helped them turn consistent growth into real, measurable results.
Been with these guys a few years now and never disappoint. Highly recommend.
Sam Hendy
Founder, Prestige Locker.
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DIGITALXPANSION
73% YoY Profit Growth Up for Moda Minx In 2025.
Joined Us in 2021. Currently Running Paid Social & Paid Search.
UK's leading swimwear brand, featured in Love Island.
Moda Minx is one of the UK’s leading swimwear brands, worn by some of the world’s most recognised influencers.
The brand has been the chosen bikini partner for Love Island across multiple seasons and consistently ranks among the top-grossing swimwear brands on ASOS and Zalando.
We've scaled Moda Minx from 6 figures to over 8 figures in revenue, navigating partnership transitions and agency changes along the way, always returning to rebuild and push performance further.
Since 2021: A Partnership Tested and Renewed
Moda Minx has worked with us since 2021. In Spring 2024, that partnership paused when they entered an agreement with a leading Australian fitness apparel brand, which led to a temporary transition away from DGX. Paid media management moved to a well-known external agency.
After three months and an underwhelming experience, the brand came back to rebuild performance, profitability, and strategic direction.
The brief was clear: fix what had gone wrong and build something that lasts. That meant rebuilding around profitability instead of growth-at-all-costs, with a seasonal scaling strategy to capture peak demand without blowing efficiency, and fixing the structural issues underneath it all: discount dependency, ad fatigue, and a lack of forecasting.
How We Helped the Brand.
Improving Lead Quality Over Volume
Through improving WaterBear’s targeting and creative output, we have successfully increased their conversion rate from leads to offers by 30%. We focused on quality over quantity, resulting in real business growth.
Increasing search impression share in a highly competitive market
We restructured the Google Account to allow for a more segmented approach, ensuring we could bid aggressively on top performing keywords. Our account structure reflects the conversion path, from awareness to the conversion stage.
Developing a creative strategy that stands out from the crowd
Within a highly competitive market, our creative had to be cutting edge.
Using iteration cycles, we scaled spend behind the best-performing video and static content across Meta, TikTok and Performance Max.
Adapting to the AI landscape
With AI transforming the way students make educational decisions, we worked closely with WaterBear to prepare for this momentous shift. Introducing AI-led campaigns on Google and utilising ad copy to increase relevance with longer-style search terms.
What We've Achieved Together (So Far)
During our five years of partnership, we've helped them turn consistent growth into real, measurable results.
Been with these guys a few years now and never disappoint. Highly recommend.
Sam Hendy
Founder, Prestige Locker.
Want similar results for your brand? Contact us.
Strategically tailored creative and paid media systems for e-commerce growth. Unlock your brand's potential today with performance-driven strategy.
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