147% Increase in NC-ROAS For Horzehoods in 60 days
Joined Us in 2020. Currently Running Paid Social & Paid Search.
Premium equestrian accessories brand with a loyal community behind it.
Horzehoods is one of the UK’s leading equestrian brands, built from the ground up since it’s founding in 2015. With 2025 marking its strongest year to date, the brand has established a loyal customer base and a distinct position within a competitive niche market.
We partnered with them to build a paid media strategy that moved beyond brand reliance, scaled new customer acquisition, and hit multiple 7 figures in revenue.
Scaling a Brand in a Market That Spots Fakes Instantly
The equestrian market is niche - a community built on trust, where riders can spot inauthentic marketing instantly. The challenge was scaling paid media and creative output without diluting the brand identity that made Horzehoods resonate in the first place.
How We Helped
The Brand.
Balancing Platform Attribution with True Business Performance
We moved away from platform-first attribution towards a blended performance model, prioritising creative iteration and profitable acquisition. With inflated ROAS and a strong returning customer base, success was measured on true business growth. On Google we targeted new customer segments, channeling an increase in spend towards acquiring new customers. Using negative keyword lists, and Brand Exclusions, we removed the reliance on brand as we scaled the account.
Scaling Creative Output While Protecting Brand Identity
We developed clear identity pillars rooted in craftsmanship, product quality, and founder-led storytelling.This allowed Horzehoods to scale output whilst not loosing identity for virality purposes.
Scaling Ad Spend Within a Highly Niche Equestrian Market
We added detailed exclusions based on the buyer journey. We also focused on creative depth to appeal to Horzehoods’ customer personas. Spend was only increased in line with efficiency benchmarks, ensuring growth never compromised CPA stability.
Increasing Customer Lifetime Value Through Retention-Led Growth
We aligned paid media with retention by promoting email sign ups through paid social to increase volume. We segmented repeat-purchase products in our retargeting campaigns to align with our email approach.
What We've Achieved Together (So Far)
During our five years of partnership, we've helped them turn consistent growth into real, measurable results.
Extremely honest, hardworking and really care about your brand and needs. I love the fact they think outside the box and don’t just do the bits they are paid to do. Highly recommend and won’t be going anywhere else!”
Stacy Maher
Founder, Horzehoods.
Want similar results
for your brand?
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DIGITALXPANSION
147% Increase in NC-ROAS
For Horzehoods in 60 days
Joined Us in 2020. Currently Running Paid Social & Paid Search.
Premium equestrian accessories brand with a loyal community behind it.
Horzehoods is one of the UK’s leading equestrian brands, built from the ground up since it’s founding in 2015. With 2025 marking its strongest year to date, the brand has established a loyal customer base and a distinct position within a competitive niche market.
We partnered with them to build a paid media strategy that moved beyond brand reliance, scaled new customer acquisition, and hit multiple 7 figures in revenue.
Scaling a Brand in a Market That Spots Inauthentic Instantly
The equestrian market is niche - a community built on trust, where riders can spot inauthentic marketing instantly. The challenge was scaling paid media and creative output without diluting the brand identity that made Horzehoods resonate in the first place.
How We Helped
The Brand.
Balancing Platform Attribution with True Business Performance
We moved away from platform-first attribution towards a blended performance model, prioritising creative iteration and profitable acquisition. With inflated ROAS and a strong returning customer base, success was measured on true business growth. On Google we targeted new customer segments, channeling an increase in spend towards acquiring new customers. Using negative keyword lists, and Brand Exclusions, we removed the reliance on brand as we scaled the account.
Scaling Creative Output While Protecting Brand Identity
We developed clear identity pillars rooted in craftsmanship, product quality, and founder-led storytelling.This allowed Horzehoods to scale output whilst not loosing identity for virality purposes.
Scaling Ad Spend Within a Highly Niche Equestrian Market
We added detailed exclusions based on the buyer journey. We also focused on creative depth to appeal to Horzehoods’ customer personas. Spend was only increased in line with efficiency benchmarks, ensuring growth never compromised CPA stability.
Increasing Customer Lifetime Value Through Retention-Led Growth
We aligned paid media with retention by promoting email sign ups through paid social to increase volume. We segmented repeat-purchase products in our retargeting campaigns to align with our email approach.
What We've Achieved Together (So Far)
During our five years of partnership, we've helped them turn consistent growth into real, measurable results.
Extremely honest, hardworking and really care about your brand and needs. I love the fact they think outside the box and don’t just do the bits they are paid to do. Highly recommend and won’t be going anywhere else!”
Stacy Maher
Founder, Horzehoods.
Want similar results for your brand? Contact us.
Strategically tailored creative and paid media systems for e-commerce growth. Unlock your brand's potential today with performance-driven strategy.
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